How are ads taken?

Anyone who watches TV every day, knows,that advertising takes up a significant part of the air. Therefore, he may have a question, but how do they remove this advertisement? And even though sometimes it is very annoying, but without it in any way, because a significant part of its budget, TV channels receive thanks to advertisers. In this article we will learn how the process of advertising shoots takes place.

General information about the survey process

Today, the shooting process of advertising is practically notdiffers from the process of shooting a feature film. For the shooting of advertising involve professionals such as an operator, an installation specialist, a director, a screenwriter, also often use actors or invite stars. Often those people who advertise a particular product are invited actors. Their task is to play their role as plausibly as possible. As a rule, these actors are not shot in films or serials.

Moreover, they can invitespecialists from a wide range of fields. For example, advertising is often called for the help of doctors, fashion designers, professional racers, trial crews and so on. Very often it is necessary to solve many legal issues, because sometimes advertising is filmed on the streets of the city, performing dangerous tricks, which require the permission of the municipality.

The process of filming a single video can last a week or even a month. After that, installation and coordination for the placement of the roller is carried out.

Secrets of shooting

Let's also consider how to create this or that effect in advertising and how to remove popular food products.

Ice and snow in advertising

In the advertisement of ice and ice cocktails, cubes of gelatin are usually used. They are transparent and yet do not conceal. This allows you to remove a lot of duplicates with the product and choose the best.

Snow in advertising is almost always artificial. This is explained by the fact that most commercials are filmed in special studios. In addition, even in winter weather, snow does not often fall on the street. So you need to create it.

As for the water that covers the fruit with small drops, it is nothing more than glycerin. After all, ordinary water evaporates quickly.

Food in advertising

Ice cream, which is so beautifully presented to us inadvertising is often only a silicone mass. That's why it looks so perfect and does not melt. In addition, artificial ice cream is covered with a special polyethylene, which is not visible to the human eye. This thin layer allows him not to fall apart.

When the chicken is advertised, it really isprepare and at the same time use real, and not fake, workpiece. However, the chicken is roasted using a construction hair dryer. It is thanks to this that the chicken has such an impeccable appearance, and the crust always looks golden and appetizing.

Finally, beer in advertising is a normal juice or tea. And its foam is a washing powder, which is whipped with a regular whisk.

If you are dreaming about acting in advertising, we recommend that you read the article How to appear in advertising.