How to promote the group?
Social networks are now experiencing a peakpopularity. For many people, they have become an indispensable attribute of life, so businessmen began to use them to promote their goods and services. After all, social networks are a free way to promote goods and services with a huge potential audience and without material investment. However, in order for this method to be effective, it is necessary to make your group popular. Let's talk about how to promote your group in VKontakte and Odnoklassniki.
For proper promotion, the following conditions must be taken into account:
- quality content of the group;
- competitions and promotions;
- creation of an affiliate program;
- dispatch of invitations to the group;
- use of paid services.
Quality content of the group
To have your community in the spotlightusers of social networks, it is necessary to take care of its competent filling. First of all, its contents should be interesting and answer the topic of the group. If you sell jewelry, place interesting step-by-step master classes and ideas for handicrafts. Your company is engaged in repairs - publish exquisite designs, small messages about the latest materials and technologies.
Do not forget to add notes about your new items,examples of work performed. If your messages are interesting and useful to people, they will "LIKE" and "repost" them, accordingly, to make you an automatic advertisement among their friends. Regularity is also important. For a day it is desirable to place several posts in order to increase the saturation of your entries with news feeds of participants.
Competitions and actions
We advise you to periodically conduct variouscompetitions and promotions. This will warm up the interest of the participants in your community and attract new ones. After all, the essence of most competitions / shares is the opportunity to win a prize or get a discount / preferential terms for joining a group and re-posting a message. At the end of the contest among the members of the group that posted your text on the wall, draw a lottery of the promised prizes or arrange the issue of discounts.
You can also promise guaranteed prizes, but fora certain number of reposts. So people will be more motivated, but the number of necessary prizes will increase at times. In the conduct of competitions and promotions will help different sites. One of the most popular is the Contestator. It was created specifically for various competitions in social networks.
Partnership programs
This is an additional way to promote your group"VKontakte" and in other social networks. Look for popular bands and try to negotiate with their administration about mutually beneficial terms. You will post on your page information from their group, and they - from your. Just do not build partnerships with your immediate competitors. Keep track of the amount of reposting your content in the partner group. If there are not enough of them, it may be worth looking for another.
Invitation to group
You can increase the number of participants by browsing the communities with similar topics and sending them to members of the message with the proposal to join the group.
Paid services
If you do not have the opportunity to promote a groupyourself, you can find people who will do this work for you. Performers can be searched on various sites of freelancers, as well as specialized portals. For example, it can be Forumom and Sarafanka. Both resources have convenient forms, in which you indicate the amount of work and the main characteristics of working moments (time placement, territorial affiliation, etc.).
To learn more about the promotion of the group in "Vkontakte", read the article How to promote a group in a contact.
